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COMPANY OVERVIEW

Hang-AR System is manufactured by Aesir Brands, a Woman-Owned and family operated company with headquarters in Seminole, Florida. Aesir is a manufacturing and R&D facility that provides private labelling as well as various other services, including rapid prototyping and small scale outsourced production offering CNC machining, 3D printing, laser engraving, and more. Aesir is dedicated to propelling the firearms industry forward by empowering the American consumers in responsible, well-trained and well-equipped gun ownership.

 

MISSION STATEMENT

Aesir is passionate about supporting the rights of all free citizens to protect their life, liberty and property at home and outdoors. We believe that responsible and well-trained gun owners are essential to a free society and that our mission as a part of the firearms community is to provide innovative solutions that support them in their everyday lives.

Through only providing products that are tested and tried as being best in class, we enhance the experience of today’s outdoor adventurers, be they campers, hikers, hunters, collectors, or shooting sports enthusiasts; providing better options for safety, security, function and aesthetics.

Amanda Nichols – CEO, Aesir Brands

Amanda brings decades of expertise in business strategy, operations management, and market development to her role as CEO with Aesir Brands. With a background spanning corporate finance, operations management, project management, and business consulting, Amanda has a proven track record of driving growth and operational efficiency across multiple industries.

Before leading Aesir Brands, Amanda played a pivotal role in business development and strategic planning through her firm, FL Buckeye LLC, where she specialized in helping small businesses scale by implementing advanced operational processes, marketing strategies, and administrative frameworks. She has successfully guided companies to multi-million dollar revenue growth, demonstrating her ability to optimize both operations and profitability.

Her corporate experience includes key leadership roles at Raymond James Financial, where she managed large-scale operational projects, budget forecasting, and process improvement initiatives. Prior to that, she held positions in finance and project management at Anchor Hocking Company and JP Morgan Chase, honing her skills in risk analysis, strategic planning, and business optimization.

Amanda holds an Associate’s degree in Applied Science from Ohio University and is certified in Six Sigma Lean and Project Management. Her leadership at Aesir Brands focuses on innovation, operational excellence, and expanding the company’s presence in the outdoor, tactical, and shooting sports industries.

With a lifelong passion for the outdoors, Amanda combines her business acumen with her personal interests, driving Aesir Brands’ mission to provide high-quality products that support outdoor enthusiasts, sportsmen, and tactical professionals.