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COMPANY OVERVIEW

Hang-AR System is manufactured by Aesir Brands, a woman-owned and family-operated company headquartered in Seminole, Florida. Aesir is a manufacturing and R&D facility offering private labelling as well as various other services including rapid prototyping, and small-scale outsourced production, CNC machining, 3D printing, laser engraving, and more.

Aesir is dedicated to propelling the firearms industry forward by empowering American consumers in responsible, well-trained and well-equipped gun ownership.

 

MISSION STATEMENT

Aesir is passionate about supporting the rights of all free citizens to protect their life, liberty and property- at home and in the outdoors. We believe that responsible, well-trained gun owners are essential to a free society, and that our role in the firearms community is to deliver innovative solutions that support them in their everyday lives.

By offering only products that are tested and proven as being best-in-class, we enhance the experience of today’s outdoor adventurers- campers, hikers, hunters, collectors, and shooting sports enthusiasts- by providing better options for safety, security, function and aesthetics.

Amanda Nichols – CEO, Aesir Brands

Amanda Nichols is the visionary behind Aesir Brands, bringing decades of experience in business strategy, operations, and market development. With a background in corporate finance and leadership roles at firms like Raymond James and JP Morgan Chase, she’s helped companies scale to multi-million dollar growth through smart systems and bold strategy.

As founder of FL Buckeye LLC and now CEO of Aesir Brands, Amanda blends her expertise with a passion for the outdoors—driving innovation in the tactical and shooting sports industries. She holds an Associate of Applied Science degree from Ohio University and certifications in Lean Six Sigma and Project Management.

Under her leadership, Aesir delivers high-performance products that support responsible gun owners, sportsmen, and outdoor professionals across the country.